Scan the super-duper QR code with your phone camera or 
The current rebranding attempt DoCoMo is making to push its phones to some pretty jaded customers here in Japan is clearly a big deal for the company.
Not only has it abandoned the old naming scheme for its handsets, but it’s also bombarding stores with expensive-looking booklets for the new Pro, Smart, Style and Prime series.
Here are just a few that I picked up today, showing the clearly different marketing approaches DoCoMo is taking to its prospective new customers.
So, which one are you? Me, I’m on au 
Update - Ooh, they’re not gonna like this:
NTT DOCOMO Cancels E71 Handset Launch Due to Nokia’s Pullback
TOKYO, JAPAN, December 1, 2008 - NTT DOCOMO, INC. announced today that it has cancelled its planned launch of the docomo PRO series Nokia E71 handset due to Nokia Corporation’s decision to terminate sales of all Japan-specific handsets through Japanese operators….
Author: Mark Hiratsuka
Wireless • Permalink
Tagged with: docomo marketing
Next entry: 101 days of monkeying around in Tokyo
Previous entry: Japanese jelly candy might just choke you to death
Support DWT and share the love:
Or try our acclaimed members-only dating site:
C'mon - let's hear it...
Spammers beware: Any links in comments to commercial websites will be treated as paid advertising and will be charged at rate of $10 per link per day. Invoices will be sent to the idiots who hire you for so-called SEO jobs. All you good people will always keep it real, of course - thanks!
