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Sony to screen Hawaii Open golf, Tiger Woods et al in 3D starting 2011

PONTE VEDRA BEACH, Fla.—Sony Corporation and the PGA TOUR announced Thursday a partnership to explore new entertainment experiences for golf in 3D. Together, Sony and the TOUR will work to develop a plan to make the 2011 Sony Open in Hawaii the first TOUR event shot in 3D and available for distribution in 3D to select audiences, in addition to its regular 2D presentation.

Development work will begin at the 2010 Sony Open, at which Sony will shoot portions of the event in 3D as a first step in the joint study, and continue through the 2010 season. The organizations will also explore development of 3D golf for other potential applications.

“From the lens to the living room, Sony is driving the transition to 3D,” said Sir Howard Stringer, Chairman, CEO and President of Sony Corporation. “Just as video of sports and nature were key to the adoption of high definition television, we expect the same to be true for 3D. The sport of golf and the natural beauty of Hawaii are an ideal combination to showcase the distinct advantages of 3D and bring the full, 3D experience to life for consumers.”

First it was the soccer, now it’s that nice walk ruined by hitting a little ball getting the 3D treatment.

10:15 AM JMLH • Permalink
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