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Japan bicycle safety campaign all wonky
February 13th, 2009

Check the bicycle brakes, the lights, don’t use your cellphone, learn the rules of the road. Ads from a bicycle industry association offers tips on riding safely on approved bicycles. High-tech brake-accuracy testing is depicted in the TV commercials. But one safety feature that prevents injury is missing in the campaign, and from Japanese road traffic laws.

Can you guess what is not covered in the ads or by Japanese road traffic laws? Click here to read more.

(Via Lets Japan)

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01:59 AM Mark Weitzman • Permalink
Japan | Off Topic | Transportation
Tagged with: advertising bicycles
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