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Updated: DoCoMo amps up the marketing spend to push new handsets

The current rebranding attempt DoCoMo is making to push its phones to some pretty jaded customers here in Japan is clearly a big deal for the company.

Not only has it abandoned the old naming scheme for its handsets, but it’s also bombarding stores with expensive-looking booklets for the new Pro, Smart, Style and Prime series.

Here are just a few that I picked up today, showing the clearly different marketing approaches DoCoMo is taking to its prospective new customers.

So, which one are you? Me, I’m on au grin

Update - Ooh, they’re not gonna like this:

NTT DOCOMO Cancels E71 Handset Launch Due to Nokia’s Pullback

TOKYO, JAPAN, December 1, 2008 - NTT DOCOMO, INC. announced today that it has cancelled its planned launch of the docomo PRO series Nokia E71 handset due to Nokia Corporation’s decision to terminate sales of all Japan-specific handsets through Japanese operators….

10:20 PM JMLH • Permalink
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