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MS and Intel backing HD DVD

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One of the most predictable announcements of the month came today in Tokyo when the HD DVD Promotion Group stood up to welcome Microsoft and Intel aboard as full members. We’re not about to predict that this will make a whole heap of difference when it comes to the battle with Blu-ray, but it certainly makes things a little more interesting with big-hitters like those two forming their alliances.

BEIJING (09/27/2005) - Microsoft Corp. and Intel Corp. have decided to back HD-DVD, the next-generation DVD format being developed by the DVD Forum, the companies said in a joint statement on Monday.

Microsoft and Intel announced their support for HD-DVD by joining the HD-DVD Promotion Group, an industry organization set up to promote adoption of the optical disc format. Other members of the group include electronics makers such as NEC Corp., Sanyo Electric Co. Ltd. and Toshiba Corp., as well as content providers including Universal Studios and Paramount Pictures Corp.

Microsoft’s decision to back HD-DVD is a change for the company, which had previously said it wanted to remain neutral in the battle between the dueling HD-DVD and Blu-ray Disc optical disc formats.

“Although the companies have determined that HD-DVD is the only viable solution at this time, each remains committed to working toward one format that meets consumer and industry requirements,” Microsoft and Intel said in the statement.

The announcement pits Intel and Microsoft against several important customers in the duel over optical-disc formats. A larger number of companies have so far thrown their support behind Blu-ray Disc, including Sony Corp., Matsushita Electric Industrial Co. Ltd. (Panasonic), Samsung Electronics Co. Ltd., Dell Inc., Hewlett-Packard Co., Apple Computer Inc. and Koninklijke Philips Electronics NV.

(Via IDG News Service)

11:12 PM JMLH • Permalink
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