DWT sites: DWT | Gadget Shop! | WeTokyo Friendfinder | Jobs | Eigo Factory | Make your iPhone App Big in Japan


Nostalgic Japanese schoolbag case for iPod shuffle

Trading on nostalgia never hurt any company with an eye on the bottom line, which is obviously what Digital Cowboy had in mind when it created its ‘iPod shuffle Randoseru Carrying Case’ - a faux leather 2G shuffle cover in the style of an elementary-school satchel.

For the bargain sum of ¥2,980 ($24) misty-eyed Japanese shuffle owners can reclaim a slice of their past by wrapping their ‘pods in either red or black plastic. Heck, it can even be clipped onto a belt in true dork fashion or keychained up to a cellphone.

Oh, and the word ‘bargain’ above isn’t used lightly - the real bags cost anything up to ¥60,000 ($500) and they’re compulsory parts of school uniform. In Japan, come spring weeping parents can be seen trekking to bag stores to pick them up at the start of every school year. It’s hardly surprising, then, that the birth rate is so low here.

And in case you’re wondering about the odd name, ‘randoseru’ comes from the Dutch word for knapsack (‘ransel’) apparently.

(Via AV Watch)

06:24 AM JMLH • Permalink
Add a comment | More DWT | Get a cool job in Japan! | Follow us on Twitter

Date much?


Japanese gadgets from Tokyo Zakka!Perfect gifts for your nerdiest friends back home!

C'mon - let's hear it...

Spammers beware: Any links in comments to commercial websites will be treated as paid advertising and will be charged at rate of $10 per link per day. Invoices will be sent to the idiots who hire you for so-called SEO jobs. All you good people will always keep it real, of course - thanks!

Support Our Sponsors:


Essay Writing Help - wedoessay