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The news European and Australian gamers have been waiting for has finally been confirmed – Sony will launch the PlayStation 3 in those territories on March 23.
While it’s bound to be a relief for anyone who has been waiting for a PS3 and enviously eyeing Asian and North-American game fans over the last ten weeks or so, the UK price is going to hit hard. Sony says the 60GB console will cost £425 in the UK, making it the most expensive country in which to pick up the games machine.
Converting the various regional prices to pounds sterling is quite an eye opener:
• Japan: £250
• US: £304
• Europe: £394
• Australia: £397
• New Zealand: £424
• UK: £425
As if that weren’t enough, Sony also revealed that the 20GB version of the PS3 will not be sold in countries that use the PAL television standard, citing a lack of customer demand for the cheaper model. Still, if the company comes good on its promise to provide one million PS3s to the new markets on March 23, it’s a fair bet that they’ll be sold out within the day in spite of the price.
(Crossposted to Tech.co.uk)
04:53 PM 
Mark Hiratsuka •
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