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RIM brands consumers ‘stupid’ in BlackJack lawsuit
December 12th, 2006

061212_Samsung_BlackJack.jpg

Don’t you just hate it when big companies take legal action that seems to rest on assumptions that their customers are morons? This story about RIM suing Samsung over the use of the word “Black” in the Korean firm’s BlackJack smartphone is a perfect example.

Look RIM — you have every right to protect your trademarks, particularly one as valuable as “BlackBerry,” but I can pretty much guarantee you that anyone wanting to buy a BlackBerry is absolutely not going to screw up and accidentally drop a couple of hundred bucks on a BlackJack instead. Do you really think we’re that dumb?

(Via Digital Home)

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03:32 PM Mark Hiratsuka • Permalink
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