DWT sites: DWT | Gadget Shop! | WeTokyo Friendfinder | Jobs | Eigo Factory | Make your iPhone App Big in Japan

Sony gets into bed with cartoon characters to sell Walkman


Nowhere does cutesy like Japan, with even faceless mega-corps like Sony throwing their weight behind the infantilization of every product possible. The latest goofy promotion from Sony is a green Walkman accompanied by a green dinosaur character from a children’s TV show.

The ¥13,650 Gachapin Walkman is a standard NW-E002 Network Walkman with 512MB of memory onboard but it comes with a sheet of stickers of the cuddly baby dinosaur and his pals, a cover for the player, a cover for that cover and even a box to put both those covers and the Walkman in.

Anyone after one of these strictly limited collectors pieces will need to move fast – Sony is offering just 300 of them and the 1GB model sold out long ago. Lastly, and you can choose to believe this or not, the Gachapin Walkman is aimed at adult women in their 20s and 30s – Japan’s like that.

(Crossposted to Tech.co.uk)

01:12 AM JMLH • Permalink
Add a comment | More DWT | Get a cool job in Japan! | Follow us on Twitter

Date much?

Japanese gadgets from Tokyo Zakka!Perfect gifts for your nerdiest friends back home!

C'mon - let's hear it...

Spammers beware: Any links in comments to commercial websites will be treated as paid advertising and will be charged at rate of $10 per link per day. Invoices will be sent to the idiots who hire you for so-called SEO jobs. All you good people will always keep it real, of course - thanks!

Support Our Sponsors: