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Sony’s new Walkman in the wild


We just spotted this super shiny display of Sony’s newly released Walkman-branded DAPs in a downtown Tokyo branch of Bic Camera, the largest electronics retailer in Japan.

Center stage is occupied by the latest HDD players, the 20Gb NW-A3000 and the 6Gb NW-A1000, with an assortment of dull flash players scattered around. On the left is a selection of accessories, including cases, cradles and mics, while a rack of gift cards for Sony’s new Mora music store lurks on the right.

From the top, the cards allow lucky DRM fans to stuff themselves with ¥5,000, ¥2500 and ¥1,000 of crappy J-Pop (excluding Puffy, obviously). Mmm.


06:58 PM JMLH • Permalink
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