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This time next year, US cellphone users could be following in the footsteps of residents of Japan by ending up on the receiving end of personalized advertising delivered direct to their handsets.

Sony’s attempt to create a video-sharing website to rival YouTube took a step forward this week when it announced that its eyeVio service was opening its doors to companies wishing to place video advertising.

There are big TVs, ridiculously big TVs and then those sets that just make you wonder about people who own them, but out gunning all of those categories of ways to waste money is a new 231in display from Fujitsu.

Numbers like $800 million, or even $2 billion, tend to focus the attention rather sharply, which is why - in a bid to better understand in-game advertising - Sony US is planning to allow TV-ratings company Nielsen to track the games its customers play.

One of the most useful future technologies I’ve messed with recently is Fujitsu’s oddly named UBWALL (pronounced ‘U-B-Wall’), a giant plasma display panel loaded with RFID and Wi-Fi and intended for pushing information to all and sundry. Although it has been around for at least two years, the UBWALL has now found its first home outside the Fujitsu R&D labs.

If you thought commercialism of all sorts and advertising in general were pervasive in the West, then you’ve probably never been to Japan, where inducements to buy have been elevated to an art form.