Friday, February 13, 2009Japan bicycle safety campaign all wonky
Check the bicycle brakes, the lights, don’t use your cellphone, learn the rules of the road. Ads from a bicycle industry association offers tips on riding safely on approved bicycles. High tech brake-accuracy testing is depicted in the TV commercials. But one safety feature that prevents injury…
Wednesday, December 03, 2008Pair Movies sync across two phones to form one big screen
From today Japanese TV drama fans get a new way to sample the pabulum churned out by big media here in the form of something called ‘Pair Movies.’
Tuesday, September 25, 2007More efficient cellphone ads to monitor browsing habits
This time next year, US cellphone users could be following in the footsteps of residents of Japan by ending up on the receiving end of personalized advertising delivered direct to their handsets.
Friday, August 31, 2007Sony says eyeVio can show YouTube the money
Sony’s attempt to create a video-sharing website to rival YouTube took a step forward this week when it announced that its eyeVio service was opening its doors to companies wishing to place video advertising.
Monday, August 06, 2007Fujitsu’s jumbo 231in display tops them all
There are big TVs, ridiculously big TVs and then those sets that just make you wonder about people who own them, but out gunning all of those categories of ways to waste money is a new 231in display from Fujitsu.
Wednesday, July 04, 2007Sony gears up for in-game advertising push as Nielsen tracks PS3
Numbers like $800 million, or even $2 billion, tend to focus the attention rather sharply, which is why - in a bid to better understand in-game advertising - Sony US is planning to allow TV-ratings company Nielsen to track the games its customers play.
Tuesday, May 15, 2007Fujitsu interactive wall uses RFID to tell masses to ‘Buy now, buy often’
One of the most useful future technologies I’ve messed with recently is Fujitsu’s oddly named UBWALL (pronounced ‘U-B-Wall’), a giant plasma display panel loaded with RFID and Wi-Fi and intended for pushing information to all and sundry. Although it has been around for at least two years, the UBWALL has now found its first home outside the Fujitsu R&D labs.
Friday, May 11, 2007Coin-op drinks machines vend free with ads
If you thought commercialism of all sorts and advertising in general were pervasive in the West, then you’ve probably never been to Japan, where inducements to buy have been elevated to an art form.
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