Tokyo Friendfinder
Tuesday, February 06, 2007
Sony gets into bed with cartoon characters to sell Walkman
01:12 AM 
JMLH •
Nowhere does cutesy like Japan, with even faceless mega-corps like Sony throwing their weight behind the infantilization of every product possible. The latest goofy promotion from Sony is a green Walkman accompanied by a green dinosaur character from a children’s TV show.
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