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Numbers like $800 million, or even $2 billion, tend to focus the attention rather sharply, which is why - in a bid to better understand in-game advertising - Sony US is planning to allow TV-ratings company Nielsen to track the games its customers play.

Sony Japan announced yesterday that it would make life a little easier for gamers wishing to use their PS3 consoles to buy and download online games and other content from the PlayStation Store by providing pre-paid cards exclusively for that purpose.