Tokyo Friendfinder
Tuesday, July 03, 2007
Sony gears up for in-game advertising push as Nielsen tracks PS3
09:57 PM 
Mark Hiratsuka •
Numbers like $800 million, or even $2 billion, tend to focus the attention rather sharply, which is why - in a bid to better understand in-game advertising - Sony US is planning to allow TV-ratings company Nielsen to track the games its customers play.
Wednesday, May 09, 2007
Sony will sell PlayStation Network Tickets at Japanese corner stores
Sony Japan announced yesterday that it would make life a little easier for gamers wishing to use their PS3 consoles to buy and download online games and other content from the PlayStation Store by providing pre-paid cards exclusively for that purpose.
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