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Call us cynical, but it’s a sad world when a researcher has to sex up his work by linking it to ‘cool’ things like iPods before it gets any press attention.

We’d have thought that most people who watch movies and TV shows on their iPods have probably moved on from carrying about portable DVD players as well, but apparently - judging by its latest product - Polaroid Japan missed that meeting.

What looks like the latest attempt by Sony to knock the iPod off its throne appears to have kicked off in Japan this morning with the launch of a new website called Rolly World.

The latest doomed attempt to mount a virtual cinema atop the heads of geeks everywhere comes from the oddly named Mikimoto Beans of Japan. Its iTheaterV will be available there next month for ¥39,800 ($320).

Trading on nostalgia never hurt any company with an eye on the bottom line, which is obviously what Digital Cowboy had in mind when it created its ‘iPod shuffle Randoseru Carrying Case’ - a faux leather shuffle cover in the style of an elementary-school satchel.

Solar-powered devices like the Solar-fine 1350 from Links International in Japan always sound like a great idea but rarely deliver much in practice, due to the inherent problem of actually finding enough sun at the right time to make them practical.

Products, such as digital music players, that rely on flash memory have until now typically peaked at 8GB of storage simply because memory manufacturers have been producing ‘packages’ of memory chips only up to that size.

With about the same predictability as night following day, a Japanese company has come up with a Peanuts-themed iPod. Runa is offering a run of 1,000 of these customized 2GB nanos.