Tokyo Friendfinder
Wednesday, July 04, 2007
Sony gears up for in-game advertising push as Nielsen tracks PS3
05:57 AM 
JMLH •
Numbers like $800 million, or even $2 billion, tend to focus the attention rather sharply, which is why - in a bid to better understand in-game advertising - Sony US is planning to allow TV-ratings company Nielsen to track the games its customers play.
Page 1 of 1 pages