Get the stories!  Or just the comments...

• Home
  • Top
  • Archives
  • Categories
  • Tags
  • Sites We Like
• About & Contact
• Datefinder
• Buy J-Gadgets!
• Snapp! PR
• Advertise!

Sony‘s new Bravia Postcard service for cellphones pretty much does what it says on the pack - sends virtual message cards from compatible phones to net-connected Bravia TV sets.

Sony Japan has been busy of late on the Walkman front, so it’s no surprise to see yet another new lineup announced in Japan this morning - the 1-seg digital TV toting, credit-card sized NW-A910 series.

Most so-called ‘designer’ gadgets for women are thinly veiled attempts to flog existing products at the end of their life-cycles, so it’s a pleasant surprise to see a decent-looking - albeit technologically old-hat - feminine flash Walkman from Sony in Japan.

Nowhere does cutesy like Japan, with even faceless mega-corps like Sony throwing their weight behind the infantilization of every product possible. The latest goofy promotion from Sony is a green Walkman accompanied by a green dinosaur character from a children’s TV show.

Gym rats, rejoice! Sony is aiming for the fit set with its latest flash-based S2 Sports Walkman, which will pound out a knee-killing, ligament-pulling workout beat while displaying how many steps you’ve taken, distance traveled, calories burned, etc. The only thing the bloody device won’t warn you of is your impending coronary.

Sony Ericsson will soon complete the worldwide roll-out of Walkman-brand cellphones with the launch of its first model for Japan, it said Monday.

The phone is the company’s 11th to carry the Walkman brand name and will go on sale just under a year since the first Walkman model was launched in Europe in August 2005.

So it was true. Sony has gone from a state of ignorance (or perhaps the flacks were fibbing) to full propaganda mode when it comes to the new flash-based Walkman.

After yesterday’s rumors about the impending new flash-memory Sony Walkman, a company spokesperson in Tokyo has denied all knowledge of the E/A series.

These rumored new Walkman-branded flash memory DAPs from Sony have appeared in Sweden, although nothing is official yet.

Today marks the end of an era: Sony announced that by the end of March it will end domestic output of its Walkman portable audio players. The move comes as part of a restructuring plan announced last September by the company’s non-Japanese boss, Sir Howard Stringer.

Sony’s having a hard time selling its Walkman DAPs, which have consistently failed to challenge the iPod even in the Japanese market. The company’s latest ploy is to toughen up its A-series — literally, in the form of dirt- and scratch-resistant cases.

We just spotted this super shiny display of Sony’s newly released Walkman-branded DAPs in a downtown Tokyo branch of Bic Camera, the largest electronics retailer in Japan.

(Via IDG News Service)