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Thursday, August 23, 2007

Sony Bio Battery powers gadgets on grape juice and sports drinks
Read the full story Audio | R&D 07:29 AM JMLH • Permalink

Sony Japan has just posted a short video and press release detailing its latest fuel cell - a device that uses not ethanol or methanol this time, but glucose extracted from grape juice and sports drinks.

Tuesday, August 21, 2007

New slim PSP battery arrives but has lower capacity

With the new version of the PlayStation Portable less than a month away, Sony Japan has announced that it will sell a separate slimline battery for the handheld there.

Monday, August 20, 2007

Sony Rolly viral website goes live, irritates like hell

What looks like the latest attempt by Sony to knock the iPod off its throne appears to have kicked off in Japan this morning with the launch of a new website called Rolly World.

Wednesday, August 01, 2007

Sony puts Cell processor in next-gen supercomputer

There has been plenty of talk about the power of the Cell processor at the heart of Sony’s PlayStation 3 since the chip project began in 2000, but precious little in the way of end results until today, when Sony announced a prototype computer board using the powerhouse processor.

Tuesday, July 17, 2007

Sony adds bling to Walkman with Swarovski rhinestone topping
Read the full story Audio | Japan 08:56 AM JMLH • Permalink

Most so-called ‘designer’ gadgets for women are thinly veiled attempts to flog existing products at the end of their life-cycles, so it’s a pleasant surprise to see a decent-looking - albeit technologically old-hat - feminine flash Walkman from Sony in Japan.

Monday, July 09, 2007

Sony finally confirms PS3 price cut in US and 80GB model

In a move that surprises no one, Sony has finally admitted that the PlayStation 3 really is getting a price cut of $100 in the US. Moreover, the 80GB model that SCEA had previously said was going nowhere outside Korea is also due to hit North America next month.

Wednesday, July 04, 2007

Sony gears up for in-game advertising push as Nielsen tracks PS3

Numbers like $800 million, or even $2 billion, tend to focus the attention rather sharply, which is why - in a bid to better understand in-game advertising - Sony US is planning to allow TV-ratings company Nielsen to track the games its customers play.

Thursday, June 28, 2007

PlaceEngine Wi-Fi mapping spreads wings beyond Sony

Confirming the promise we saw in Sony’s GPS-shunning PlaceEngine application recently, comes the news that Japanese mapping giant Edia will use it in its next round of navigation software.

Tuesday, June 26, 2007

Nintendo rocks stock market, outperforms Sony for first time

If you’re even just marginally into video games, you’ll know that Nintendo has been taking all the plaudits over the last year or two thanks to the runaway success of its DS handheld machines and the more-recent Wii console.

Friday, June 08, 2007

Sony’s geeky backside exposed in Tokyo R&D extravaganza

We all know Sony for its games hardware, TVs, cameras and other audio-visual products, but it’s not such common knowledge that the company has a bleeding-edge research laboratory dedicated to exploring the technology of tomorrow just for the heck of it.

Thursday, May 17, 2007

Vaio 10th anniversary party PCs with everything on

Sony’s Vaio PCs hit their tenth birthday this year and to celebrate the company is releasing anniversary special editions in Japan, with the flagship model being the Vaio VGN-TZ50B.

Friday, April 27, 2007

Sony’s Ken Kutaragi retires to pursue other ‘endeavors,’ including PS3 beater?

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Five months after being moved upstairs at the Sony division responsible for the PlayStation, Ken Kutaragi – the console’s original inventor – has agreed to step down entirely.

Thursday, April 26, 2007

Quad HD cinema projector raises bar with encrypted movies in RAID array

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Sony chose a rainy afternoon in downtown Tokyo today to unveil a revolution in digital cinema – a projector that can show full cinema-size movies at four times the resolution of standard high definition, with an anti-piracy server system on the side.

Tuesday, April 24, 2007

Sony 250GB NAC-HD1 audio separate offers total compression control

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With increasing hard drive sizes and falling costs per gigabyte, it’s inevitable that uncompressed digital audio, which has been the preserve of bearded audio buffs until now, will become more mainstream. Players like Sony’s new NAC-HD1 are part of that trend.

Thursday, April 19, 2007

Sony hooks up with Italian masters to tease us with luxurious fantasy products

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European readers with an eye for design and a free afternoon might like to know about the latest Sony Design event being held in Milan, Italy, this week that combines technology with old-fashioned Italian craftsmanship.

Tuesday, April 17, 2007

SxS: Sony and SanDisk’s new memory card format

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The hope for a single format for flash memory cards, or at least for plenty fewer than there are now, took a blow over the weekend when Sony and SanDisk announced another new medium intended for use mainly in high-definition video cameras.

Tuesday, February 06, 2007

Sony gets into bed with cartoon characters to sell Walkman

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Nowhere does cutesy like Japan, with even faceless mega-corps like Sony throwing their weight behind the infantilization of every product possible. The latest goofy promotion from Sony is a green Walkman accompanied by a green dinosaur character from a children’s TV show.

Monday, July 24, 2006

Sony’s high-def AVCHD camcorders

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Sony’s new camcorders based on the AVCHD format can record 1080i high-def to standard DVDs, HDDs and memory cards were launched last week and we were there to bring you the first shots of the intriguing new technology in action.

Thursday, July 20, 2006

Sony’s AVCHD camcorders to boost high-def

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Sony is expanding its line-up of high-definition camcorders to quickly transition its Japanese sales from standard-definition to HD, the company said Wednesday.

Tuesday, July 18, 2006

Sony to unveil world’s first AVCHD camcorder tomorrow

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Sony plans to take the wraps off its first high-definition camcorder compatible with the new AVCHD format tomorrow here in Tokyo and we’ll bring it to you as it happens.



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